Over 150 visitors joined us across two days, stepping into our creative space to explore a curated journey through our recent works in visual art, interior design, and narrative environments.

The exhibition featured linocut prints, design projects, and a preview of our new illustrated catalogue, Il Giardino delle Iris — a small walk through an imaginary garden blending the real with the surreal.

We also prepared a curated selection of engravings and a showcase of our latest visual and spatial design works.

We spent two intense and engaging days with many people who came to see our works and visited our space on Saturday 24th May and Sunday 25th.

We aslo prepared some gadgets and a catalogue of the exhibition

The catalogue was conceived as an illustrated book that invites the reader on a brief journey through a small enchanted garden that is both real and imagined.

We arranged the linocut prints as if guiding the reader along this imaginary path, enhancing the experience with short phrases that accompany and orient the “visitor” through the space we envisioned.

The project began with a rough prototype, which we continuously refined and restructured until it evolved into its final form.

The cover also had various versions until the final one.

For printing we chose a recycled paper Freelife Fedrigoni and we did the binding by hand.

Our task: to create several demo environments for their product catalog.

Same about wallbed:

Working on concepts of:

At Ubiquity, we had to elaborate on a spatial concept that focused on capturing the brand’s essence by developing a distinctive look and feel.

We want our Wallbed environments to be:

This image well stands for what we mean by a warmth technicality.

Here, a more daring space for a dynamic and adventurous lifestyle.

Bedroom mode on.

Fresh and bold with great linearity

A high-end versatile office

Wallbed also creates storage units and desks.

Details are shown clearly by an accurate 3D model.

My involvement in the creation of Point of Sale (POS) displays, installations, and branded spaces reached its peak in 2018 while collaborating with the renowned United Agency in Moscow. Working alongside blue-chip companies, I delved into the realm of crafting narratives that seamlessly translated into memorable experiences for consumers navigating through branded environments.

It seems apparent that the art of materializing concepts into physical realities to convey immersive experiences lies at the heart of modern branding strategies within the service economy.

The service sector, constituting a substantial 65% portion of the GDP in Western countries, continues to drive innovation and customer engagement through remarkable brand experiences.

In a significant event, the closure of United, a substantial agency with approximately 50 talented, talented employees, marked a pivotal moment following the historical exodus of Western companies from the Russian market in 2022.

This POS created for Kimberly Clark conveys the ideas of comfort and technology adapting its design from cradles.

The project was crafted using the remarkable software, The foundry MODO, known for its pioneering and efficient capabilities. Despite its excellence, the program did not receive widespread acclaim within the industry. Through the invaluable assistance and mentorship of Michele Faccoli, a distinguished 3D artist, we could integrate MODO into our workflow.

Drawing inspiration from these experiences, we embraced a design approach rooted in the same principles for developing a small-scale exhibition stand.

In the same year, Unilever commissioned us to create an engaging experience for their dynamic brand, Lipton. We crafted a mini-golf course that captured the brand’s friendly essence, offering guests a unique and interactive way to connect with Lipton.

One of the funniest task was coming from Disney thoo:

When a bearded XL designer aims to emulate the majestic posture of Prince Sophia, showcasing a regal and commanding presence.

And Mars, when they asked us to imagine The Halloween of M&M’s

Wrapping up our journey with this delightful project for Heinz adds a flavorful touch to our creative ventures.

Street markets offer a diverse range of products, providing us with an exciting shopping experience, expert guidance from sellers, and a sense of tradition.

We move our design project under the wings of the Unite Agency in Moscow from a straightforward question:

How should one of the most reputable brands in the world present its brand and products?

And then, what should space for selling industry-made dairy products look like while maintaining a feel of tradition?

We defined the problem as envisioning a Kiosk that must feel bold, contemporary, and crafty.

Photo Mieke Lauren

Stock image from Toffu

Kiosks are fundamental objects of spatial design, offering endless design possibilities.

Soft and heavy, the emphasized roof composed of clear curvilinear forms suits our vision.

Materials are combined with sophisticated details to communicate the brand’s world while relying on the comfort of natural textures.

Luckily, we could use MODO for the project, a powerful and handful tool ages more comfortable than the old elephant industry standard.

A smaller version has been realized for setting up a professional product demonstration.

We have used the tangram – a fascinating and highly educational local game that divides a square into seven pieces – to evoke Chinese culture and tradition.

The game requires cognitive effort to recombine elementary geometric shapes into an immense number of fantastic configurations. The Tangram Space uses the tangram’s potential and scalability to create a playground that works both for psycho-motor activities and as a sandbox without offering stereotypical playing scenarios(castles, starships, and other archetypes).

The extended possibilities of the tangram geometry in the three-dimensional space create new ludic scenarios that further push the well-known figure-based game, although Tangram Space hosts the classic figure composition activity.

3D printed model

Full Journal article (in Russian)