Upon my friend and partner’s request in Dubai, I took a moment to reflect on the work accomplished within the commercial branding over the past years. This opportunity allowed me to delve into old folders and cherished memories.
My involvement in the creation of Point of Sale (POS) displays, installations, and branded spaces reached its peak in 2018 while collaborating with the renowned United Agency in Moscow. Working alongside blue-chip companies, I delved into the realm of crafting narratives that seamlessly translated into memorable experiences for consumers navigating through branded environments.
It seems apparent that the art of materializing concepts into physical realities to convey immersive experiences lies at the heart of modern branding strategies within the service economy.
The service sector, constituting a substantial 65% portion of the GDP in Western countries, continues to drive innovation and customer engagement through remarkable brand experiences.
In a significant event, the closure of United, a substantial agency with approximately 50 talented, talented employees, marked a pivotal moment following the historical exodus of Western companies from the Russian market in 2022.
This POS created for Kimberly Clark conveys the ideas of comfort and technology adapting its design from cradles.
The project was crafted using the remarkable software, The foundry MODO, known for its pioneering and efficient capabilities. Despite its excellence, the program did not receive widespread acclaim within the industry. Through the invaluable assistance and mentorship of Michele Faccoli, a distinguished 3D artist, we could integrate MODO into our workflow.
Drawing inspiration from these experiences, we embraced a design approach rooted in the same principles for developing a small-scale exhibition stand.
In the same year, Unilever commissioned us to create an engaging experience for their dynamic brand, Lipton. We crafted a mini-golf course that captured the brand’s friendly essence, offering guests a unique and interactive way to connect with Lipton.
One of the funniest task was coming from Disney thoo:
When a bearded XL designer aims to emulate the majestic posture of Prince Sophia, showcasing a regal and commanding presence.
And Mars, when they asked us to imagine The Halloween of M&M’s
Wrapping up our journey with this delightful project for Heinz adds a flavorful touch to our creative ventures.
